If you plan on hiring an SEO company that can handle your business, it is a good idea that you have an understanding of what to look for. Remember that DIY SEO can do more harm than good in most situations. Keep in mind that SEO is quite important. With the help of the right Tampa SEO company, not only will you be able to increase your traffic and your company’s presence, SEO can also help your company compete with much larger companies.
Considering the increasing number of self-proclaimed SEO experts that offer their SEO services, how exactly are you going to pick right Tampa SEO company? Here are some things that you will have to look for.
They are willing to study your company
Different companies need a different approach when it comes to their SEO strategies. The right company studies not only your market but what you are actually dealing with. Before they even suggest some SEO strategies for your business, an ideal SEO company should take a closer look at your products, services, competition, and other things that are pertinent to your success.
It is also important that they understand your business goals. Do you plan on becoming visible in a specific market? Are you going to offer your business to a worldwide audience or just a local crowd?
It is highly suggested that you talk to each company that you consider as a candidate before making up your mind. Most of the time, a good company will be willing to get to know what you can offer to the table and understand your immediate and long-term needs.
With a Track Record on How to Handle SEO
Experience is important when it comes to SEO. It is imperative that the company or the SEO expert that you are going to hire has enough track record to prove what they can do. Try to take a closer look at the strategies that the company has implemented on their past clients. Did the company do a good job improving the company’s rankings?
If you are unsure about hiring a company, this could be the ultimate deal breaker. The fate of their past clients will most likely be the fate of your company as well.
Do they have a content-centric approach?
Content is king in today’s World Wide Web. You can never go wrong whenever you publish original and high-quality content on a regular basis. But of course, you have to realize that this strategy is easier said than done. You need to do a lot of research, and even resort to formulating a voice that fits your website’s overall brand. And considering these challenges, not a lot of SEO companies are specialized in this subject matter.
One important thing that you have to consider when choosing an SEO company is their content marketing team. Do they have a good number of copywriters and editors that can create content for your site?
Content is important since this gives other websites reason to link to your site. It also gives social media users to share your content and eventually become viral. And for these reasons, you need to ask the SEO company if they are going to provide content for your site.
Of course, it isn’t as simple as just creating content out of thin air. It is also important to plan which content to cover and which keywords to include. Writing about trending topics and using the long-tail keywords can make a huge difference in the long run.
Knowledge on how to create organic backlinks
Backlinks used to be the most important thing in ranking websites. But after updates were made on Google’s algorithm, link building slowly took the backseat. However, there is no reason for you to forget about backlinks. As rule of thumb, you just have to make it organic. Therefore, you have to be wary of companies that create tremendous amounts of links in a short period of time. Not only does it affect your ranking in the long run, it can even get your site de-indexed which can be a bigger problem.
Knowledgeable in Social Media Marketing
Social media marketing has become an important thing in today’s World Wide Web mainly because of the billions of accounts on different platforms. Social media can also spread information quickly. And for this reason, Google’s spiders are also checking social media signals.
A good SEO company should be aware how to use social media to your advantage. They should have a background exactly on how to create viral content, and even how to create a voice that attracts a particular audience.
Knows how to design and develop a website
Ever since the proliferation of mobile traffic, SEO has evolved to the point that it is not just about content and backlinks. You also need to have a mobile-friendly website that loads smoothly on small devices. It is also important that the website is user-friendly for mobile users regardless if it’s on a tablet or on a mobile phone.
A good SEO company should have a web design and development team that can address these needs. These days, Google is also looking closely at how fast or how slow your site is loading.
Provide Weekly/Monthly Reports
And of course, it is important that you know what is happening to your website’s SEO. Is there any positive or negative change? Is there an improvement in your traffic? These are some things that you will have to know in order to determine if the company is doing a good job.
Choose a company that can provide you with reports. There should be weekly or monthly reports that will showcase how your website is performing whether it is improving or not. Transparency is also something that a good SEO company possesses.
Getting the help of an SEO company is a good thing. Considering the reality that it isn’t possible to always do things on your own, finding a good SEO company that you can depend on can make a huge difference. Follow these tips and you will be able to find the right SEO expert that can give you the rankings that you need.