They say a picture speaks a thousand words. But what about a video that is full of motion, action and, information? Optimizing your video content for SEO is essential to make sure that your website, channel or vlog are achieving a high rank in search engine results.
Video content has increased drastically over the past few years, where everyone thinks that they can do a nice video, provide their audience with valuable information and ultimately make more money. But the truth is that this is easier said than done. In order to rank high, you will have to do more than just a couple of videos that you think are funny or useful.
Just like text-based blogs, you should make sure that your video content is optimized for search engines. SEO for videos will ensure that your target audience will find their way to your channel or vlog thus helping you get more organic traffic that will secure the success of your online business.
Video SEO Tips:
The right SEO strategy will put you ahead of competition. Your videos will direct more clients to your website where they will most likely make a purchase thus increasing your revenues. Even if you think that your video content is superb, you would still need the help of a qualified SEO specialist to make sure you are achieving your goals.
Here are some of the best tips that a Video SEO specialist in Tampa, Florida might suggest to guarantee that your website ranks high in search engine results:
Your Video Should Have Value:
An interesting video is not enough to attract your audience. Your video content should be relevant to your audience, answering their questions and addressing their needs. When your potential customers view your content as valuable and informative, they will trust your website and the services that your offer. This will help make your website rank as an authority website that people appreciate.
People are most likely going to watch only a part of your video. Make sure that your videos are long, as this means that they will have a bigger total watch time. Your videos should also have high audience retention. Hooking your audience in the first few seconds of your video can make all the difference.
Keywords search for videos is different from text-based blogs. When you host your video to a YouTube channel, you will be getting most of your traffic from YouTube suggesting your vide to other users who are watching another related video. Your video might appear in search engine results, but this might count for a small percentage of the traffic you get.
YouTube Suggest is a good tool that will help you find the keywords that people will use when they are looking for your videos. An SEO specialist in Tampa, Florida will have all the necessary tools that will allow them to study the tags used by your competitors thus helping you compete with them. They will also use YouTube Analytics to evaluate your performance.
Make sure that your target keywords are mentioned and used in the content of each video you upload.
Direct the Audience to your Website:
If you choose to upload your video to YouTube, then you need to make sure that your target audience will not be directed to another website. You can always add a link to your website in the video description but it is always better to host your video to your own domain if you want to work on your SEO.
Working on your YouTube channel can still be used to drive more customers to your website. Building your YouTube channel’s authority is a good way to attract potential customers and get new ones through suggestions. You should make sure that your viewers will view your channel as different and unique. This will depend on a few factors including the content, the header of your channel and even the logo. You will need a qualified SEO specialist in Tampa, Florida to improve your channel’s branding and message.
Work on your Metadata:
The more you work on your metadata, the better your search engine ranking will be. Your metadata says a lot about your video content, allowing Google and other search engines to index it. Your file name shouldn’t be a generic one. Instead, a pick a relevant file name, thumbnail and make sure that the video description contains the relevant target keywords. The thumbnail you pick is the first and might be the only chance you get to show your content to the audience. Most people will judge a video based on the thumbnail. This means that they might skip your content altogether if it is irrelevant or not clear.
The video description should be long enough to provide enough information to the search engines and your potential customers about the content of your vide. It is also the right place to strategically use your keywords.
Increase Engagement and Interaction:
Adding the right interactive elements in your video will keep your viewers engaged. Whether you host your video to YouTube or to your own website, you should use the right tools to keep the attention of your viewers. Make sure that your content is shareable and ask your audience to share it. This will add value to your video as more people will get to see it on other platforms.
You should also ask people to comment on your video. Make sure that you pay attention to the comments section on your website or YouTube channel as people will appreciate your response. Ask people to subscribe to your YouTube channel or your email list and make sure that you offer something special for the new subscribers or people who are keeping an eye on your video content.
Creating an interesting video is not enough to help with your search engine or YouTube ranking. Following these tips will help you maximize the benefit of your video content.